Exhibitor: The Best of CES

20. NATIONAL WASTE & RECYCLING FOUNDATION
Design/Fabrication: Clyde, ET Global GmbH
Amid a sea of screens and sensors, the National Waste & Recycling Foundation (NWRF) zigged where most exhibits zagged. It employed a low-tech yet high-impact experience to launch its national campaign: “Skip the Bin! Turn Your Batteries In!” With fabrication and design by ET Global and Clyde, the exhibit comprised a conceptual campsite, complete with a forest-like canopy, faux campfire ring, and Airstream trailer. The goal? Communicate that thousands of fires are sparked each year by improperly discarded batteries — and then offer a simple step-by-step process to turn in batteries safely. The stand's centerpiece was a restored 1971 Airstream trailer, an economical, reusable, and highly memorable alternative to a traditional booth build. Inside, staff challenged visitors to identify just how many battery-powered items surrounded them. After exiting the trailer, a short quiz reinforced the lesson, rewarding those who answered correctly with a branded mug. Throughout the space, clear calls to action directed attendees to BatterySafetyNow.org, where they could enter a ZIP code and battery type to find proper recycling locations. Featuring nostalgic, woodsy elements, NWRF's low-tech approach made its message accessible and memorable.